Research

Eduard E. Shults

Regulation of media communications: the end of “network protest” technologies? ......5

Evgeniya L. Proskurnova, Wan Zhu

Creating a new image of the modern Chinese village in the minds of the people of China through media publications ......11

Natalya V. Rubtsova

Electronic commerce in focus matching on theory and practice research in Russia ......20

Vitaly V. Zotov

Digital Competence of a prospective Media specialist: Current State and Development Opportunities .....29

Evgeny Balelin

The transformation of the gatekeeping process in political communications due to the development of social media ......39

Ilya A. Makarenkov

Media communication tools in creating a positive brand image in mass media: the example of the OBI home improvement supplies retailing company ......45

Nikita R. Devyatkin

Transformation of Russia’s Digital Media Consumption in 2022-2025: Factors and Trends ....53

Gregory A. Larsky

Telegram Channels as a New Tool for Shaping the Agenda ......59

Timur V. Shafir, Denis E. Tokarskiy

Integration of artificial intelligence in the process of creating media content ......71

Marina N. Mishunkina, Ekaterina S. Orlova

Problems and trends in the development of interactive methods of working with readers in a digital environment ......82