Research

Vladimir A. Isaev, Mariya V. Isaeva

Media communications and the use of positive language of consciousness in the formation of projects in higher education aimed at the implementation of practical activities ......5

Stanislava S. Bazikyan, Veronika E. Karpus

Convergence and multimedia in educational projects as effective tools for retaining audience attention ......16

Nadezhda N. Simonovich, Daria Yu. Shchigoleva

Communication strategies of Russian premium clothing brands: analysis of consumer perception and building audience trust ......26

Polina V. Garanina, Victoria V. Dragan

Prospects for content generation in areas with a low level of media using neural networks ......39

Andrey A. Nikitin

On the issue of «digital sovereignty of the individual» in the professional activity of a PR specialist ......52

Nikolay N. Yaremenko

Standardization and codification of the work of journalists in preparing news (using the example of the RosBalt information agency) ......57

Ilya I. Rogov, Makar I. Polyakov, Mikhail V. Oleynikov

Issues of development of gamification and social communication in the Russian society ......62

Alexander V. Sokolov

Typology of Fact-Checking Tools: Towards a Sustainable Information Environment ......68

Vitaly V. Korchagin, Igor Z. Mgeladze

Self-Consciousness as an Object of Manipulation in the Modern Media Space ......77