Research

Vadim I. Kandalov

Improving the PR activities of the company’s press service in the new reality of networking .....5

Galia D. Batorshina, Polina O. Skripkina

Transformation of communication systems of professional sports clubs in modern conditions ...11

Natalia A. Kontsevaya

Students’ criteria for evaluating educational longreads ......22

Galina N. Stepanova, Sofia A. Nefedova, Victoria E. Belkina, Ksenia E. Savinskaya

Development of a communication campaign for the digital platform “Mediazor” based on the study of the target audience ......27

Igor I. Malinin, Daria A. Bartashevich

Community management in the era of social network development: current principles of community unification and development ......38

Yuliya M. Kuznetsova

Business ecosystem brand development through special events,VK experience ......49