Research

Kseniya V. Dementieva, Anastasiya A. Krasnova

Strategic Directions for Improving the Press Service of N.P. Ogarev Mordovia State University .......5

Marina V. Terskikh, Olga A. Zaytseva

Pragmatics of Polycode Metaphor in Advertising Discourse (on the example of Advertising Cosmetics and Perfumes) ......19

Vera I. Antonova, Inna V. Pyanzina

Transformational Processes in Media Formats of Modern Film Criticism ......29

Svetlana A. Paniukova

Arkaim in the Prism of Journalistic Photos: Forming a Visual Image of an Archaeological Phenomenon .....38

Irina V. Topchii

Audiovisual Storytelling in Popularizing Archaeology ......47

Andrey V. Prokhorov, Natalia A. Zhmyreva, Tamara G. Pyadysheva

Audiovisual content in popularization of scientific knowledge ......60

Olga A. Igoshina, Irina A. Zaitseva

Study of Communicative Aspects of Mass Culture Phenomenon through Analysis of Social Networks Activity (Case Study: Student KVN League “Shumbrat”) ......68

Salavat R. Mukhamadullin, Ramis R. Gazizov

Core components of university-stakeholder engagement in the information field ......85

Nikita D. Maltsev

Journalism and the challenges of the era of artificial intelligence: legal uncertainty, ethical dilemmas and stylistic transformation of media text ......92